How to Market Your Event

Being responsible for planning an event can be an overwhelming experience. Finding the right event venue, menus, working out a floor plan or seating arrangement, arranging for food, scheduling the speakers or organising the vendors are all things that can drive your stress levels through the roof.

Thankfully, The Greek Club in South Brisbane will do all the hard work for you. With versatile event spaces catering from 10 to over 800 guests, 5-star Greek and modern Australian cuisine, a dedicated Events Manager to organise everything for you and the industry connections that only come from 40+ years of experience in hospitality, The Greek Club is the solution to all your event problems.

However, even when you have gotten everything for your event in order, there’s still one key element to perfect. An event isn’t an event if nobody shows up! To truly have a successful event, you have to get people through the door and that means having a marketing and promotions plan that works.

As with most things, there is no single best way to promote an event. Just as every event is unique, each marketing scheme must be tailored to the target audience for that particular event. However, there are some trends that seem to be getting universal results whether you are trying to fill seats or aisles, sell tickets or garner signups.

Here are a few event marketing ideas brought to you by The Greek Club, Brisbane’s premier event location.

Social Media

Social media sites, like Facebook and Twitter, are a great way to get the word out about your upcoming event and keep the buzz going once the word is out.

Two ways to make your social media efforts more productive.

  1. Use Advertising to reach you target audience. Social media platforms allow you to target an audience with great precision, use this to your advantage. 
  2. Use Videos to highlight key features of your event, the venue, or speakers that will be present. A recent Article by Nielsen Media Research found that people are three times more likely to watch a short (2-3 minute) video than they are to read a post.

Persuasive Website

Whether it is part of your regular website or a standalone page, your event’s website should be the grand central for all things event related and where all of your other promotional work leads. It should contain a detailed agenda, hotel, transportation, parking and ticket availability and it should sell, sell, sell your event.

Press Releases

The way the world turns today it is very easy to become overly focused on the digital tools that are available to help promote your event. Don’t fall into the trap of forgetting those methods that have stood the test of time. Press releases, in trade journals, local papers or wherever appropriate for your event is still an excellent means of spreading the word.

Email marketing

Don’t forget to send a direct message to your corporate database. You may find you have a great contact base right at your fingertips.

Now that you’re a marketing pro, you are ready to book in your next event with confidence. Click here to get started! You can browse through The Greek Club’s event spaces, menus and special offers and fill out a short enquiry form so our team can get the ball rolling.

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